Lead Gen • Marcom • Digital

Portfolio Tag: cumque

Generate Awareness for eCelerate – Web Based Accounting Software

Generate Awareness for eCelerate – Web Based Accounting Software
Challenge: EYT a former division of Ernst & Young was bought by an investment house. As one of the first companies to offer a Software as a Service (SaaS) application – there was a need to generate leads for its web based Lawson accounting solution. Solution: Developed a direct mail campaign promoting the eCelerate web…
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Providing Executive Insights into Succeeding in a Dynamic Market

Providing Executive Insights into Succeeding in a Dynamic Market
Challenge: Kratos as a company was well known in the defense sector, but not as much in the satellite industry – a core and profitable business for the company. To increase awareness of Kratos in the satellite sector the objective was to develop some thought leadership programs. Solution: A thought leadership program was developed through…
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Real World Testing in the Lab for Mission Success

Real World Testing in the Lab for Mission Success
Challenge: To bolster leads and potential sales opportunities for a RF link testing product named the Channel Simulator – a webinar program was developed. The challenge was to find an angle to promote the product in an educational and compelling fashion that would interest the target audience. An interesting use case was developed that illustrated…
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