Lead Gen • Marcom • Digital

Portfolio Category: CAMPAIGN

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Providing Executive Insights into Succeeding in a Dynamic Market

Providing Executive Insights into Succeeding in a Dynamic Market
Challenge: Kratos as a company was well known in the defense sector, but not as much in the satellite industry – a core and profitable business for the company. To increase awareness of Kratos in the satellite sector the objective was to develop some thought leadership programs. Solution: A thought leadership program was developed through…
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Delivering Data Quality for Customers

Delivering Data Quality for Customers
Challenge: Group 1 Software (now a Pitney Bowes company) developed a new product named DataSight to improve data quality for customers. The sales force needed to generate leads for this new product in the market. Solution: Created a three dimensional direct mail campaign promoting DataSight to the financial industry. Data quality for customers is critical…
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Delivering Real-Time Continuous Monitoring

Delivering Real-Time Continuous Monitoring
Challenge: Kratos was awarded the DHS CDM Tools /Continuous Monitoring-as-a-Service (CMaaS) blanket purchase agreement (BPA) to help government agencies gain better real-time situational awareness through monitoring of their cyber networks. With 16 other organizations, many much larger and better known in the cybersecurity domain, the challenge was to educate federal agencies about Kratos and its…
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Moving from IPv4 to IPv6 Successfully

Moving from IPv4 to IPv6 Successfully
Challenge: immixGroup provided marketing services to its top tier clients to help generate federal business for its clients. Network General a client wanted to promote its IPv6 product to the government market. With an Office of Management and Budget (OMB) mandate that all federal agencies migrate to IPv6, the webinar was used as an educational…
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