Challenge: When Kratos became a prime IT service provider on GSA's Alliant Contract Vehicle there was a need to create awareness among government buyers and potential partners that this new purchasing vehicle was available to help generate business.
Solution: To promote Kratos’ status as an Alliant prime contract holder, two brochures were developed one targeted at government buyers and the other for IT partners. The brochures highlighted the key benefits of the contract vehicle and the advantages of working with Kratos in terms of its ability to deliver a comprehensive array of IT solutions in a streamlined fashion. The brochures were used by Kratos’ business development team to educate the market about the contract vehicle and Kratos’ IT and security capabilities.