Challenge: A new enterprise sales team was put together to upsell and cross-sell Kratos’ software and hardware products to the telecom industry. These products were described on several websites with different company names under the Kratos umbrella. This created confusion for the sales team and customers.
Solution: Created a single website with all the products under a single company name – www.KratosComms.com. Developed the entire website from scratch including the sitemap, wireframes, designs and copy for all the pages with the help of a web developer and graphic designer. The website was built to be responsive and display the pages on any platform – phone, tablet or full blown computer screen. The pages were created to promote products by using videos, webinars, white papers and data sheets. The forms from the website were integrated with the Act-On marketing automation platform to develop profiles of customers and prospects and drive more highly qualified leads.