Challenge: Competitors in the satellite industry have a few satellite monitoring products mostly sold as point tools. With more depth and breadth in its monitoring product line, Kratos wanted to represent that to the market by presenting its products as a family of products that provide more value as a suite of capabilities. Each product had its own fact sheet, but there was no single marketing piece that reflected the combined value of the entire product family
Solution: Created a multipage highly visual brochure that outlined the business value of the Monics product family in a single marketing piece. The brochure illustrated the full capabilities of the product family from monitoring, geolocation to interference cancellation. Mini case studies were highlighted of some of the largest satellite operators using the product family.