For this start-up, developed and executed marketing plans to increase awareness of and build credibility around innovative integrated hardware and networking technology, while also generating leads to drive revenue.
A key strategic effort involved the creation and promotion of a thought leadership program. This included customer testimonials using videos, case studies and customer announcements through press releases. Also developed white papers from industry experts discussing value proposition of this unique technology. To build credibility, executed successful co-marketing programs with AMD, Microsoft and NetApp.
Created and implemented direct marketing campaigns promoting thought leadership elements through email, website, online advertising and direct mail. Also managed day-to-day marketing activities including the development and maintenance of new company website, creation of sales tools, management of tradeshows and events and administering SalesForce CRM.
