Provided marketing programs support for the largest value-added distributor of enterprise software and hardware products for public sector solution providers, systems integrators and U.S. government agencies.
Developed federal marketing campaigns for top tier immixGroup clients looking to increase sales, raise brand awareness and enhance client retention within the public sector. These clients included EMC, IBM, Oracle, Symantec and many others. Programs included integrated campaigns with marketing activities such as advertising, case studies, collateral, newsletters, seminars, telemarketing, white papers, and webcasts. Measured and analyzed results of marketing programs to spend budget most effectively.
For example one integrated marketing program featured a webcast that generated 637 leads, 52% attendance rate and a rating of “very good” or “excellent” by 90% or respondents.
From a corporate marketing standpoint generated significant media coverage for immixGroup. This included with industry awards in the Washington Business Journal, Washington Technology, Federal Computer Week, Federal Times, VARBusiness and GovernmentVAR.
