Challenge: EYT a former division of Ernst & Young was bought by an investment house. As one of the first companies to offer a Software as a Service (SaaS) application – there was a need to generate awareness in the market about its web based accounting solution.
Solution: An advertisement was developed to promote the web based accounting solution. The advertisement displayed a visually appealing image of a motorcycle driving on a windy road. The copy played on this theme in the ad. The advertisement included a call to action to take a “test drive” of the software. The advertisement was run several times through the year in publications targeted accounting personnel.
