Developed comprehensive marketing plans and budgets and implemented integrated marketing campaigns from concept to completion for this direct marketing and mailing software company. Created an annual marketing plan and tracked half a million dollar market development budget.
Generated leads to help drive sales for a team of 40 business development executives in seven branches. Implemented a range of targeted customer acquisition, retention, up-sell, win-back and vertical campaigns to help drive revenue. Also to support the direct marketing efforts established, wrote and distributed a quarterly newsletter to 25,000 prospects and customers as part of a lead nurturing program.
Measured results of marketing programs to continually enhance the effectiveness of programs and determine return on investment. Presented results of marketing programs to executive management on a quarterly basis.
