Lead Gen • Marcom • Digital

Yearly Archives: 2018

Best Lead Sources for Opportunity and Deal Conversion…

Best Lead Sources for Opportunity and Deal Conversion…
What lead sources generate the best ROI in terms of opportunities and deals? Of course this varies according to the industry and type of products or services your organization sells. But from a business to business perspective, here is some data that may be useful to support what you’re already doing or may give you…
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Content Marketing: Newsroom vs Blockbuster Model

Content Marketing: Newsroom vs Blockbuster Model
Recently attended the Digital Summit in Washington, DC to get the latest insights into marketing best practices and industry trends. The two day event included over 50 in-depth sessions and workshops. One of the challenges was just selecting which session to attend. There were lots of sessions on content marketing, SEO, social media, analytics and…
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