I’m a results oriented marketing professional with extensive experience promoting enterprise technology products and services to business-to-business and business to government organizations.
PER SEGERSTROM
MARKETING COMMUNICATIONS • PRODUCT MARKETING • LEAD GENERATION
Enjoy planning and using my hands-on experience to implement successful integrated marketing and communications programs to impact revenue and sales for organizations.
My experience includes working for small to mid-sized companies in marketing and communications roles targeting prospects within the IT, cybersecurity, telecommunications, satellite healthcare and government markets. The work has included strategic planning to hands-on implementation of marketing programs. My strengths include product marketing, project management, writing, organizational, problem solving, interpersonal and analytical skills.
work experience
my professional background
Present
Now
March
2009
KRATOS DEFENSE & SECURITY SOLUTIONS
Director of Marketing Programs (2014 – Present), Senior Marketing Programs Manager (2012-2013), Marketing Programs Manager (2009-2011)
Work for the technology and training division within Kratos, gaining increasing responsibility throughout the years. Responsible for three main areas: marketing and communications for the division, product marketing for satellite and network monitoring products and lead generation marketing programs and support for sales team.
From a marketing communications perspective my work has included developing and managing websites including Kratoscomms.com, Kratossecureinfo.com, and KratosDefense.com and supporting tradeshows and events as well as public relations efforts.
In support of product marketing efforts have put together go-to-market plans with associated budgets and schedules for the network and satellite monitoring product families which include...
For this start-up, developed and executed marketing plans to increase awareness of and build credibility around innovative integrated hardware and networking technology, while also generating leads to drive revenue.
A key strategic effort involved the creation and promotion of a thought leadership program. This included customer testimonials using videos, case studies and customer announcements through press releases. Also developed white papers from industry experts discussing value proposition of this unique technology. To build credibility, executed successful co-marketing programs with AMD, Microsoft and NetApp.
Created and implemented direct marketing campaigns promoting thought leadership elements through email, website, online advertising...
Provided marketing programs support for the largest value-added distributor of enterprise software and hardware products for public sector solution providers, systems integrators and U.S. government agencies.
Developed federal marketing campaigns for top tier immixGroup clients looking to increase sales, raise brand awareness and enhance client retention within the public sector. These clients included EMC, IBM, Oracle, Symantec and many others. Programs included integrated campaigns with marketing activities such as advertising, case studies, collateral, newsletters, seminars, telemarketing, white papers, and webcasts. Measured and analyzed results of marketing programs to spend budget most effectively.
For example one integrated marketing program featured...
Developed comprehensive marketing plans and budgets and implemented integrated marketing campaigns from concept to completion for this direct marketing and mailing software company. Created an annual marketing plan and tracked half a million dollar market development budget.
Generated leads to help drive sales for a team of 40 business development executives in seven branches. Implemented a range of targeted customer acquisition, retention, up-sell, win-back and vertical campaigns to help drive revenue. Also to support the direct marketing efforts established, wrote and distributed a quarterly newsletter to 25,000 prospects and customers as part of a lead nurturing program.
Measured results of marketing...
Provided marketing programs support for the largest value-added distributor of enterprise software and hardware products for public sector solution providers, systems integrators and U.S. government agencies.
Developed federal marketing campaigns for top tier immixGroup clients looking to increase sales, raise brand awareness and enhance client retention within the public sector. These clients included EMC, IBM, Oracle, Symantec and many others. Programs included integrated campaigns with marketing activities such as advertising, case studies, collateral, newsletters, seminars, telemarketing, white papers, and webcasts. Measured and analyzed results of marketing programs to spend budget most effectively.
For example one integrated marketing program featured...
EDUCATION
MY EDUCATION
June
1996
June
1992
Carleton University
Bachelor of Arts - Mass Communication (Graduated with Honors)
Carleton University
Among the best comprehensive universities in Canada, Carleton University is a dynamic, research-intensive university. Founded in 1942 and situated just minutes away from central government headquarters in Ottawa, Ontario, Carleton describes itself as Canada’s ‘capital university’. Enrolled at Carleton are around 28,000 students from over 100 countries. The university offers 65 degree programs in more than 50 academic disciplines, and is particularly renowned for its courses in journalism, public affairs, international affairs, architecture and technology....
November`
1997
July
1996
University of Leeds
Masters of Science in Communications (Graduated with Distinction)
Leeds is ranked nationally between 10th and 14th. The university is ranked as the 31st best in Europe and was ranked 93rd in the QS World University Rankings for 2019. Higher education and research institution, founded in 1904, the university has 33,300 students, the fifth largest university in the UK. The University of Leeds has teaching and research strengths across a wide range of communication subjects – from popular culture to political communication, journalism studies to digital media....
Browse my recent works
The best of my projects
Protecting the Satellite Spectrum
Pinpoint the Location of VSAT Interference
Create Website for Satellite Operations
Increase Data Quality and Marketing Effectiveness
Manage Satellite Service Quality Management
Develop Case Study for Satellite Network Management
Provide Consolidated View of the Network
Promote Physical Security Network Monitoring
Deliver a Comprehensive Array of Federal IT Solutions
Complete RF Monitoring for Satellites
Generate Awareness for eCelerate – Web Based Accounting Software
Data Center Excellence Series
Providing Executive Insights into Succeeding in a Dynamic Market
Delivering Data Quality for Customers
Delivering Real-Time Continuous Monitoring
Moving from IPv4 to IPv6 Successfully
Helping satellite service providers manage customer services and SLAs
Promote Web Based Accounting Software in the Cloud
